When Gingerfred and his wife Gingerella realize they are pregnant with a little cookie, they don't have much time to find a bigger house. This social campaign followed their adventures over twelve days, leading up to the happy ending which coincided with national Gingerbread House day. We brought the guys from "Million Dollar Listing" into the mix to amplify the story and make it newsworthy. This was a quick-turnaround, low-budget social campaign that has a long-lasting, high-value place in my heart. It was selected as an Editor's Pick on Creativity and featured in AdAge.
All of it was shot over two days with a small crew, led by the inspired art direction of Richard Krolewicz. Did we shoot B-roll with our Gingerbread heroes? Of course we did!