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The North Face

The North Face

When I set about writing The North Face's first ever global broadcast spot, I used one simple idea to guide the story: "Exploration is more than you think." A hell of a lot of writing went into constructing this dialogue-free spot, which launched with a nice feature in Fast Company, and was an Editor's Pick on Creativity.

There were :60 / :30 / :15 versions of the spot, running everywhere from NFL primetime games to Comedy Central.