The North Face
It still amazes me that words on a page can become so fully realized (and also, that a dialogue-free spot can take months of writing). I was tasked with writing this North Face spot—their first for global broadcast—and the idea was to increase the audience for the brand by expanding the definition of what exploration means.
This spot ran in :60, :30, and :15 versions in North America, Europe, and China. It launched with an exclusive on Fast Co Create, was selected as an editor's pick on Creativity Online, and was a Webby honoree.