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Coinstar

[ TV / print / OOH ] 


NO FEE BLISS...People tend to love Coinstar; it's like a tiny lottery with a 100% chance of winning. But most people don't know you can avoid paying conversion fees by choosing a gift card instead of cash. Coinstar wanted to change that, so we created a No Fee Bliss campaign for TV/print/digital. We wanted to stylize and define the soul-flash moment when you realize, with equal parts surprise and gratitude, that you aren't getting nickel-and-dimed for a change.